Angel Fest 2025 - Headline Speaker: Monica Nassif

Monica Nassif, founder of Mrs. Meyer’s Clean Day, delivered a deeply personal and impactful message. She reminded us that branding goes far beyond logos and marketing, it’s about emotional connection. Monica didn’t just build a product line, she built a story around her mother, creating a brand rooted in warmth, familiarity, and home. Her advice was clear and compelling, she stressed the importance of investing in brand identity early and to get the basics right, as well as staying true to them over time. Monica’s approach to branding, anchored in individual experience, shared values, and emotional resonance, explained why her brand still holds strong in a crowded and competitive marketplace. And work life balance? Don’t get her started.‍